Did you know that 93% of online experiences start with a search engine? Search engine optimization (SEO) and artificial intelligence (AI) are huge in business today. When a business wants to learn about SEO they should almost certainly be learning about artificial intelligence benefitting it.
Are you curious about how SEO and AI are related to your business and success? Read on to learn five reasons you should consider weaving them into your digital strategy.
1. More Relevant Content
Currently, keywords are crucial to SEO. This isn’t changing, however, with AI it is becoming increasingly important to ensure your content is relevant to your audience.
Search engines can weed out content that is light on relevant information and rank it lower than more relevant pieces. AI can measure for relevant content by evaluating the time your audience spends on site. This means it is crucial for your website to contain relevant content to follow the strict ranking factors.
2. Visual Content Is Important
In SEO and AI, visual content is becoming more important for businesses to rank. Visual content is beginning to make a positive difference in search ranking. Websites with more visuals are ranking higher than those without.
Another important factor in visual content is alt-text. Alt-text is the HTML code used to describe an image and its function. Including alt-text is beneficial for SEO rankings as well as for visually impaired users to understand your content while using screen readers.
3. Algorithms Will Increase in Strength
As AI increases in power, search algorithms will become increasingly strong. This means that it will be more important than ever to update your keywords and evaluate your SEO strategy frequently. If you’re unsure about how to find the right keywords consider hiring a professional like SEMGeeks to elevate your SEO strategy.
Artificial intelligence is forcing online search rankings to become smarter. Real-time data collection is becoming faster and smarter. This means that Search Engine Results Pages (SERP) rankings will change faster than ever.
4. Mobile Search Comes First
An increase in artificial intelligence means an increase in mobile search and mobile use. It is important to keep the mobile user experience at top of mind while creating an SEO strategy for your business. Make sure your website and all additional pages are created with a mobile-friendly lens in mind.
5. Voice Search Is Increasingly Popular
In order to accommodate the ever-increasing shift to mobile and voice search, you need to ensure your website has a conversational tone. While selecting keywords think about how your audience will search for you using voice commands. These phrases should be included on your website and in your search strategy.
Learn About SEO to Help Your Business
Search engine optimization and artificial intelligence are only going to grow in importance and popularity. Help your business increase it’s online marketing efforts and learn about SEO.
Keep checking back to learn more about SEO trends to stay up to date with new and emerging tips and tricks.
