Because your website is the core of your business, enhancing user’s experience should be an ongoing effort. Without a successful website, you will not be able to properly utilize digital marketing strategies that can greatly benefit your brand and your online reputation. As today’s marketing landscape aims to boost brand image through the use of online mediums, a website is absolutely essential. However, enhancing your website’s design and usability is not always as simple as it may seem. With these helpful tips and tricks, you will be able to maximize your user’s experience by improving the overall design of your site.
Include Add-Ons That Compliment Design
Plugins and integrations have the ability to transform an ordinary website into a great website with ease. It would be wise to take advantage of what a Squarespace website has to offer user’s as there are several fantastic plugins available that will easily improve the visual appeal of a basic website layout. You will be able to determine the best plugins by assessing a detailed Guide to Squarespace plugins. From gradient banner effects to accordion fold-out text boxes, choosing a few add-ons for your website will boost user experience through appealing design elements.
Utilize White Space
Proper use of available white space on your website has the ability to enhance appeal as a crucial design element. While some websites boast too much unused white space that results in an unfinished look, not leaving enough white space on web pages will create a chaotic look. White space can make your content legible and aid a modern color palette.
Visible Call to Action
Customers will be accustomed to following visual cues that will direct them to the most appropriate content, which is why a visible and attractive call to action is crucial. Placing this text on your homepage will ensure page visitors are fully aware of the intentions of your business. Whether you are selling products or offering services, you websites call to action should clearly direct interested visitors to their next step. Call to actions such as “Sign Up Now” and “Get Started Here” are tried and tested options that will provide great results for sales.
Use Site Images Wisely
While including images on your website can greatly enhance design and user experience, it is crucial to use high-quality images that have been optimized. Avoiding image optimization will result in a decreased user experience and your site visitors will experience a frustrating wait for pages to load. In addition to this, it best to avoid generic stock images that will be notable and rather select the most appropriate images that you have personalized as stock images can greatly decrease trust for your visitors.
Quality Content
The content that is included on your page will have a massive impact on its overall quality. It is crucial to ensure your headings and texts are all well-written and well designed. Including poorly written content will negatively impact visitor trust and suggest that your business does not offer quality products and services as an inferior site.
