How important is product packaging design? It’s so important that 72% of consumers say that a product package influences their decision to buy.
Product packaging design is an extension of marketing. All of your branding and marketing work gets reinforced at the point of purchase. It also is part of the customer experience.
Product packaging needs to be flashy and functional at the same time. If you fail to achieve both, your product won’t connect with customers.
They’ll move on to buy your competitors’ products rather than yours. How can you prevent that from happening? Read on to learn the top product packaging design ideas.
1. Be Innovative
You want to have a unique product packaging design that grabs attention. This is a time to get creative and innovate package designs.
Some innovative ideas include paper bottles, resealable cans, and precise spouts. Ask your customers what they would love to see in a product package.
How can you make your product packaging design better to the point where it exceeds expectations? That’s your starting point of innovation.
2. Multipurpose Packaging
You can turn your product packages into promotional products by using reusable package designs. For instance, you can use tubes like these from Petro Packaging Company.
Put the product inside and create an attractive label for it. Once people use the product, they can keep the tube and repurpose it.
Your brand stays visible because your label is still on the product package.
3. Eco-Friendly
Consumers care about the environment, and they want to do business with companies that share their values.
You can create an eco-friendly package design by focusing on the materials. A recyclable package material with natural colors tells customers that you care about the environment.
4. Brand Consistency
The color and design of the product package have to be consistent with your brand. There’s a good chance that your customers have come across your brand on social media or other marketing channels.
The marketing creates a familiarity that gets reinforced when consumers see your product on the shelf.
With that in mind, don’t overlook the importance of readability. Potential customers are curious about your product, and they’ll pick it up to learn more about it.
If the font is small or hard to read, the customer is likely to put it back on the shelf instead of taking it to the checkout counter.
5. Simplify the Design
Customers don’t want to get frustrated when they use your product. They want to open a package and feel great about their purchase.
A simple design that’s user-friendly appeals to the functional side of product packaging. Be sure that your design is simple so anyone can figure out how to open it.
The Best Product Packaging Ideas
If you want to create a loyal fan base, you need to develop an innovative and simple product packaging design. The product packaging ideas here show you how to stay on brand and appeal to the values of your customers.
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