A few years ago, technology being an essential part of search engine optimization (SEO) would have seemed absurd to many business owners and professionals. However, with the advent of social media, mobile devices, and other digital platforms and tools, it’s now common knowledge that technology is becoming increasingly important in SEO. The article will discuss ways technology is vital to SEO so that you can better understand how best to leverage your available resources for maximum success in marketing your business online.
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Helps in Mobile-First Indexing
While in the past, most people considered technology a perk at best and an afterthought at worst, today’s search engines have made their use central to SEO. Search engines regularly alter their algorithms based on technological innovations such as Artificial Intelligence (AI)and other developments that change how they crawl, index, and evaluate websites. So what does all of that mean for SEO? It means that it’s more important than ever to understand how technology can help your website rank higher in search results.
Technology helps build first-loading pages on smartphones and tablets to help you remain competitive with your online presence. Many experts, therefore, recommend using technologies like HTML5 (especially when building responsive sites) instead of Flash or Java applets because they allow for faster loading times. Other technologies like JavaScript libraries like jQuery also help improve page load times by minimizing page requests through AJAX functionality. You can search for seo lancaster for the most relevant SEO-related technology for your website.
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Technology Helps Recognize and Differentiate Bots and Humans
Over 50% of Google’s search queries are using voice. Combine that with advances in artificial intelligence and natural language processing, and it’s more important than ever to make sure your website can tell when a human or bot is viewing it. It’s crucial for SEO because if you don’t differentiate between bots and humans, Google could penalize you.
The most common way to do so is through technology like CAPTCHA tests which prove whether someone filling out a form on your site is a person or not. It may seem tedious, but remember: your goal is to be close to 100% human traffic! Technology will thus help you stay ahead of Google’s algorithms.
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Helps Integrate Your Site with Google Search Console and Analytics
Search Console and Analytics are probably two of your most-used online tools, so it makes sense to integrate them with your website. Integrating these software solutions lets you view analytics information within Search Console, which means you can easily make data-driven decisions and see how users interact with your site.
The integration also allows you to track keywords in search results for your domain and errors on your site. It’s even more beneficial if you’re running a multilingual or international business since it gives you an easy way to monitor non-English content on your site. Without this technology, technical SEO s would have to rely on third-party tools, like Google Translate, to translate their sites into other languages. That could be problematic if they didn’t include those translations in their HTML code correctly!
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Technology Helps Build a Site Map and Handle 404 Errors
Setting up a sitemap to improve search engine optimization is one of the significant and effective ways technology is essential in SEO. Search engines such as Google, Yahoo, Bing, and others get information about each site they crawl from a site map file. If you face a 404 error from any of your sites, you should handle it properly through whatever technology is available to you. Proper handling of 404 errors can bring back many visitors to your website.
You can use Google Webmaster Tools for handling these errors if you have a google account. If not, you can try out different tools like 404 Error Fixer or Broken Link Checker. All these tools will help you fix your broken links by providing an option to replace them with new ones or redirect users to other pages on your website. Consequently, SEO without appropriate technology to handle 404 errors is impossible. So, make sure you don’t ignore them!
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Helps Create a Responsive and User-Friendly Design
A mobile-friendly website is vital to getting good search engine results. Technology such as responsive design and AMP (Accelerated Mobile Pages) allows you to create websites accessible to users on smartphones, tablets, and other devices. Users will be more likely to click through your site if it looks appealing and functions well on all of their devices, increasing traffic and higher rankings in search engines.
It’s also important to note that Google has been moving toward a mobile-first index, meaning they now prioritize sites with a robust mobile presence over those without one. A responsive web design ensures that your website appears appropriately across all screen sizes, crucial for search engine optimization. While not every page needs to be mobile-friendly, make sure that content-heavy pages appear correctly on small screens, so users don’t have to zoom or swipe around.
Conclusion
Technology has always been an essential part of SEO. That is because technology influences how people search and what they search for, affecting the ranking in search results. On top of that, the tools and software consumers use in their daily lives should accommodate technological changes—if they didn’t adapt to change, they wouldn’t be very useful or helpful to anyone. You can contact a professional SEO company to help you optimize your website for current and future technologies and also ensure your site possesses cutting-edge features.
