A laundry service is a business that can be highly lucrative if managed properly, and a well-managed business has a stable customer base. Your loyal customer base contributes to the growth and expansion of your business. However, depending only on your existing customer base is not right. Reaching out to new ones should be one of your high priorities.
How can you offer your laundry service business to new customers?
Aesthetic exterior
How your building looks give the first impression to your customers. It only takes a few seconds to make a positive impression and invite a potential customer. With that, grace your building with a clean and catchy exterior look. Do not forget to pay attention to the vehicles you use for your laundry pickup and delivery service. They also have to make an impression.
Positive customer connection
Do not underestimate your laundromat. Some customers gather at your laundry shop just like how others see each other at coffee shops. You can provide amenities that make your customers feel comfortable whenever they wait for their laundry.
Also, you can start a conversation with them and be observant to notice whenever they need some help. Remind your employees to offer a helping hand to customers.
Offer other services
Do not only limit your services to wash, dry, and fold or self-operating laundry. You can offer more comprehensive services like dry cleaning, laundry application reservations, pick-up services, and delivery services. These offers make customers avail of your services.
Join a community group
A community group helps you reach more customers. You can be active in various community groups; it can be a group for business owners, or just your neighborhood community group. You and your business involvement give a positive customer perception of your business and help boost brand awareness.
Make it 24/7
You have to consider that laundry is a household chore, and it is mostly done by people after their work hours or classes. Thus, most of them visit late or on weekends.
If you offer laundry services the entire day for the whole week, your customers will visit during the time they are available. You are making your business accessible and convenient. However, to do this efficiently, you need to have more employees work during the wee hours.
Upgrade washer, dryer, and amenities
Other than introducing additional services to your customers, you also have to pay attention to your laundry equipment. Having new and modern equipment gives more convenience. Moreover, new models are energy-efficient. Thus, along with great service and convenience, you can win your customers by having an eco-friendly movement.
Lastly, do not forget to use eco-friendly laundry detergents. This is a must upgrade to avoid further polluting our water.
Customers are always attracted by the cleanliness and professional staff. Although there may be mishaps at times, there is always room for improvement. If you follow these considerations, you will reach more customers and have a competitive edge over others around you.
