Out-of-home advertising has become an increasingly popular marketing strategy, as it offers a unique opportunity to reach a large audience with minimal investment to capitalize on out of home advertising. In this article, we’re going to look at six of the most popular out of home advertising trends.
- Portable screens: This trend is increasing in popularity, as people are increasingly looking for ways to reach a large audience from a distance. Portable displays allow businesses to place their ads on various devices, including cars and homes. This is a trend increasing in popularity, as people are increasingly looking for ways to reach a large audience from a distance. Portable displays allow businesses to place their ads on various devices, including cars and homes.
Businesses must choose the right size for their outdoor displays to capitalize on portable screens. Anything more significant than two square feet will attract too many passers-by and cost too much to place. It’s important to pick a size that’s just large enough for the average person.
- Social media: This trend can be used to reach a large audience through social media platforms like Facebook, Twitter, and LinkedIn. People are more likely to share a story if they know that many people will see it. So, serving ads on social media outlets allows businesses to reach individuals from any distance. This is a key benefit when promoting a brand name or company. Another advantage of spending marketing dollars on social media is that people are more likely to buy from the brand if it intertwines itself through their Facebook profile and picture, so they look as attractive as possible whenever remembering it. They may want to read more about this because they want to be like the celebrity they see all over the Internet, without actually having them as their friend like in real life. This trend can reach a large audience through social media platforms like Facebook, Twitter, and LinkedIn. People are more likely to share a story if they know that many people will see it. So, serving ads on social media outlets allows businesses to reach individuals from any distance.
- Outdoor advertising: This can also be used as a way to generate traffic to your website or online store from potential customers who have seen your ads on the street or in other public spaces. Although there will be no direct links to your site or online store from these locations, you can still include the address and other links to new website pages. Outdoor advertising is beneficial for boosting your brand awareness with the enormous population that can see the ads from a considerable distance at any given drive time and stop if one is going by.
- Video marketing: Video marketing has become increasingly popular to reach a wider audience. Using videos as part of an advertising campaign can capture a larger market share and increase conversion rates. For example, a sports apparel retailer can include brief videos that show how they felt working in the factory or their ware to show how they want to handle during the event itself. This can help bring back people’s emotional desire to purchase their products, thus driving better sales. Video marketing can effectively filter into online shopping channels, such as Google or Amazon, where you can see how their products look through their mobile applications. For example, when it is time to take a good decision in terms of buying a product, one simply views the look on those eyes of that specific product and decide what they love most overall
- 3D printing: 3D printing technology has become increasingly popular to create custom products and accessories. It can also be used to print products directly onto customers’ homes or businesses. These products or supplements can then be accessed and quickly created through a 3D printer, which is more accessible than other methods and can be done at little to no cost. In this way, customers can access products or accessories at a low price which could eventually improve customer satisfaction.
- Location marketing: Location marketing is another popular advertising strategy that involves targeting potential customers based on their location within a specific area or country. This strategy has long been used for recruitment purposes and recruitment strategies, but another example is location targeting when it involves newly opened stores. In this type of strategy, potential customers are targeted based on the area they are located in; they could also be targeted based on the kind of consumer goods they regularly purchase in their area. An example would include targeting residential areas that have recently purchased specific types or brands of consumer goods and by the event itself or based on its time. Calculating their advertisement budget and placement can be highly beneficial to a business. It allows them to target those who may be most likely even to buy something at all, let alone an advertisement for a product.
