Are you looking for a new way to market and grow your brand in the coming year? Have you considered influencer marketing?
While many companies steer clear of influencer marketing because they think it’s too expensive, influencer marketing can really help you grow your brand.
What’s so great about influencer marketing?
Check out this guide to learn about the top benefits of influencer marketing.
1. Build Trust
One of the best things about influencer marketing is that it helps you build trust. When a social media personality, celebrity, or industry expert shares content about your brand, it gives your company instant credibility.
The hard truth is, people trust what others have to say about your brand more than what you have to say about your brand. Obviously, you’re not going to badmouth your own brand, so having others speak about their positive experience with your brand can really help you gain trust with your audience and establish your authority in the industry.
2. Create Buzz About Your Brand
Another major benefit of influencer marketing is that it can help increase brand awareness and create some buzz around your brand. If you’re a new company, brand awareness plays a huge role in sales.
This is because customers tend to reach out to familiar brands. For example, if someone needs to buy a new car, they’re probably going to start their search with familiar brands like Ford, Chevy, and Honda.
But, there are likely smaller car companies out there that are a better fit for what the customer wants. If these small car companies were to work with a lifestyle influencer who promoted their brand, they’d probably be able to reach more car buyers who just don’t know what else is out there.
The same is true for any type of product or service that’s being sold, whether it’s a treadmill, blender, or pajama set.
3. Save Money
One of the biggest business trends in 2020 is saving money. Because of COVID, most businesses are looking for ways to cut down on costs.
So, how does influencer marketing fit into this? Won’t it just increase your costs? The truth is, influencer marketing can be a lot more affordable than traditional Instagram ads. This is because with traditional Instagram ads, you need to bid against other brands and pay for ads on a continuous basis.
Any time someone clicks on your ad, you’ll need to pay a set amount of money whether that person buys something or not. Influencers, on the other hand, usually charge a flat fee for their posts. This can make it a lot easier for your company to set a budget for your marketing campaigns.
Are You Ready to Try Influencer Marketing?
Now that you know the benefits of influencer marketing, it’s time for you to give it a try. Working with the right influencers can really help you grow your brand, so now it’s time to start reaching out to influencers in your niche.
And, be sure to check back in with our blog for more social media marketing tips and tricks.
