Today, not a single conversation on the Internet is complete without emojis. If earlier young people mixed smiles in the form of brackets into their messages, now every messenger offers many options of animated emoji. They are suitable not only for informal communication. They are used effectively in text message marketing and show incredible results. To find out how often users open such messages, just contact Testelium, which will help you test this option. Lets have a glanze at why emojis is a great thing for your SMS campaigns.
What’s an emoji, anyway?
If you think that emojis are just smiles and sad faces, well, they are not. More than 2800 different emoticons can be found on the Internet. These are miniatures of cars and food, weather conditions, and other pictures that describe everything that happens around.
What is Emoji Marketing?
Emoji marketing implies the use of emoticons in SMS campaigns. Every user will pay attention to your brand, and your message will become more attractive and memorable. Funny SMS emojis easily improve users’ mood, thanks to which they are actively using them too.
Marketers are adopting innovation and incorporating emojis into their promotion campaigns. If earlier, when users wanted to assess a new brand, they rated it with numbers, now they can choose one of the offered emojis. And if you are using the gboard keyboard, there’s an emoji search function available.
Do customers like emojis in their text messages?
The younger generation has a positive attitude towards SMS face symbols. More than 90% of users include emoticons in their daily communications with friends and family. Studying posts on social networks, it can be noted that they also include miniature pictures. This applies not only to those posts that are published by individual users. Online sales companies include special characters in their posts too.
Examples of emoji marketing in real business
Here are some examples of emoji marketing campaigns. Not so long ago, there was a Cola advertising campaign in which the name of a particular person could be seen on each can. Pepsi has gone further, as they have placed emoticons on their products, which depict smiling faces. This way they managed to create a globally understandable campaign.
Many fast-food chains have adopted this idea, using food emojis to complement their posts. Emojis are also used for ordering food — now you can choose a suitable picture and order specific dishes.
4 essential tips for using emojis in your business
When creating a marketing campaign, don’t forget about emoji marketing tips. They are as follows:
- Don’t use emoticons in every newsletter. Occasional use of pictures in messages can be perceived positively, while emojis in every message will piss your customers off.
- Make sure the emoji is displayed correctly on different devices. Some emoji are displayed differently, which can lead to a loss of meaning in a certain message.
- Use Unicode. This encoding supports many emoticons that will complement your message.
- Test. Create multiple promotional messages with emojis in your SMS messages to make sure your customers are comfortable with this type of communication.
To use emoticons, it is enough to specify corresponding SMS emoji codes when typing a message.
To sum up
Emojis will make your advertising campaign much brighter and more interesting for the target audience. Your customers will appreciate the offered features, highlighted by funny pictures. Don’t forget about regular testing and SMS verification code API when starting bulk messaging.
