Health and wellness is a $4.2 trillion industry.
Clearly, we live in a world of fitness fanatics!
This popularity presents a golden opportunity for websites and businesses. People want (and are willing to pay for) insight and items that improve their health.
However, this also equates to greater levels of competition. Countless websites strive for their share of the market. It’s essential to stand out. Want to learn how to grow your health and wellness websites?
Keep reading for 5 top tips.
1. Start a Blog
Content is king in marketing.
Your website may look, function and convert great already. But there’s always room for more users, right? One of the best ways to do that is to write a blog. If you haven’t set one up, do it now!
Write about particular health and wellness topics related to your site!
It takes time and effort. However, great content that ranks highly in search engines will bring people to your website. Once there, you have the chance to convert them.
Ultimately, whether you’re monetized with affiliate marketing (more tips on this here), ads, or products, more traffic leads to more revenue.
2. Embrace Video and Social Media
Written form content is great. But, these days, video draws the largest crowds.
People watch countless hours of it every single day online. You can leverage the power of video by creating them for your website. Create compelling, evocative video content that pertains to health and wellness.
This links with social media. People on social platforms love watching and sharing videos. If your video goes viral, then say hello to instant rapid growth.
3. Leverage Influencers
Influencer marketing is another sure-fire way to expand your website.
You might not have the resources to work with the top influencers. But micro-influencers still have tens of thousands of followers. Find one (of the innumerable) micro-influencers in your niche and reach out to them.
For a fee, they might be willing to promote your website, products or social media profiles to their followers.
4. Hold a Contest
Sometimes you have to spend money to make money.
Contests are a prime example.
Holding one for your website can be a major boon. With the right reward on offer, they can quickly spread word of mouth, grow subscribers and drive social presence. The bigger and better the prize, the more you can expect to gain.
5. Attend Conferences and Trade Shows
For your website to grow you need to get your name out there!
Sure, mastering your blog, SEO and other marketing all play a key role.
But sometimes there’s no substitute for good old-fashioned networking. Go to conferences, trade shows, and speaking gigs. Mingle with top players in the industry.
This helps you to develop connections. And that can lead to incredible growth opportunities for your site.
Top Health and Wellness Websites Growth Tips
There you have it: 5 tips for growing health and wellness websites.
The health industry is booming and shows no signs of slowing. Do it right, and websites in this niche
However, its popularity also means there’s lots of competition. Hopefully, these tips have shown you how to rise above the rest to make your websites successful.
Like this article? Read more website growth hacks on our blog!
