One nasty review can put a serious damper on your business. Think about the last time you were looking for a product or service, did you want to use the one that had less than 5 stars?
We know how much weight reviews hold with us during our decisions buying process. If you get a bad review, it isn’t the end of the world but it can hurt you.
Continue reading this article to learn the reasons you shouldn’t ignore negative business reviews and complaints.
Never Ignore Business Reviews and Complaints
Whether it is a google business review or a review on sites like Review Decide, you should never ignore these and here’s why.
1. Looks Like You Have Something to Hide
If you ignore reviews, it looks like you’re hiding something. Instead of acknowledging the problem, you’re just hoping it will go away.
Instead of making it look like you’re admitting guilt, at least answer the review and thank them for their feedback. Even if they come back at you with a nasty remark, you still come out looking like the good guy.
2. Makes You Seem Like You Don’t Care
When you ignore reviews, it seems like you don’t care about the problem they had.
Even if the review was rather nasty, you should reply to them and ask them how you can help them. The person may not reply back but at least your reply is there and people can see that you tried to deal with it.
3. Bad Customer Service
Not replying to reviews and complaints is overall bad customer service. Whether the reviews are good or bad, you should always leave a quick reply. Even if the reply is just a few emojis and a thank you, this will go a long way.
4. Negative Word of Mouth Advertising Spreads
If people are truly upset and feel as if they have been wronged they will be your biggest enemy and the loudest mouth. If you think that positive word of mouth advertising spreads fast, just wait until you see what negative Nelly does.
5. Win Back Disgruntled Buyers
Even after a customer has left a negative review, that doesn’t have to be the end of the story. If you go above and beyond to fix the problem, you could not only bring them back as a customer but you could bring them back as a raving fan.
Take the time to figure out how you can solve people’s problems so instead of being angry haters, they become grateful advocates of your company.
Learn More About Business
Now that you know why you should never ignore business reviews and complaints, you can go on to learn more from our business section. Whether you want to learn about digital marketing, real estate or finance, we have it all.
Head over to our blog today for more articles to boost your business knowledge.
