Keeping up with the latest marketing trends can take a lot of time. It seems like there are new products every week.
There is more competition than ever online, with more than one-third of marketers starting to incorporate digital strategies into their marketing plans.
Do you know about the latest tools and trends available that help you compete?
Keep reading to learn about the innovative marketing solutions that you can use in 2019 to promote your business.
1. AI Insights
Big data has taken over the business world over the past few years. It has been around for a while, but it has never been as smart as it is today. We are discovering insights that have never been available before.
AI can provide you with data on consumer trends. These insights mean you can change your products and expand your product line to meet consumer demand.
2. Live Video is Taking Off
Video is taking over the web, and live video has been flourishing as a result.
95% of executives have said that live video was a big part of their marketing efforts. When you give your customers a way to interact with you on a more personal level, you are creating more loyal fans that will promote everything you do.
3. Influencers are Everywhere
You don’t have to rely on the ads of old anymore. These days anyone can create a social media profile and become big.
People follow influencers and trust them. If you want them to promote your product, most of them are willing to listen to what you have to say.
4. Augmented Reality
Did you ever play Pokemon Go? It was one of the first games to take advantage of augmented reality.
Since then, businesses have been exploring how to take advantage of this technology. Facebook and Instagram are leading the charge on their platforms. The question is, how can you take advantage of this technology?
5. Voice Search is Taking Off
30% of searches are expected to be voice searches by 2020. Smart home devices have made their place in the home, and people are using them to find information more than ever.
If you aren’t optimizing your website for the way that people speak, you could be missing out on a large amount of traffic. Tons of long-tail keywords will start appearing in searches.
6. More Product Discovery
All the data now available means you can identify product trends. Gadget discovery platforms are giving the consumer ways to find the newest tech to buy. Getting your product on a platform can help your discoverability.
Head over to Gadget Flow to find out more about their product discovery services that you can use to help promote your product.
Keep Up With Innovative Marketing Solutions
There are more innovative marketing solutions coming to market every year. Make sure you keep up with the current trends. If you don’t take advantage of them to promote your business, then someone else will use these services to bring consumers to them.
Are you looking for more business advice? Head over to our business section for more tips that will help your business.
