When consumers share their bad experiences on the horrors of ordering stuff online, some of these are bad online marketing results. While some stories may come out as entertaining, some cases might also be damaging to online retailers.
Here are seven reasons why consumers don’t like your online marketing strategies and what you can do to fix them:
- Irrelevant Content
Sometimes marketing agencies run ads that are not even slightly relevant to the actual product that the business provides. They resort to engagement bait or tactics that will bait the consumer into clicking.
Although it is a cheap trick to get those clicks, this approach is not right, especially if the consumer expects something else.
Misinformation and goading the customer can turn into a negative experience that will affect business long. Strategic content marketing practices are still the best way to market services online.
- Lack of Information
Not getting the full information you need for a product you see online is troublesome. We see online listings with prices withheld or whether they included the necessary accessories.
As a consumer, you would expect the process of ordering to be smooth and hassle-free. One of the advantages of online retailing is the accessibility and convenience of not going to a physical store when purchasing goods.
The added step of asking for important information such as the price or product details does not seem worth the purchase. An easy fix for this is to enlist all pertinent information that a consumer might want in that product. Enlisting will also help cut down the effort to respond to multiple inquiries and focus on queries that aim to learn more about the product.
- Poor Customer Relations
A great customer relationship will always guarantee a profitable business. Consumers who have had a good experience before and after the transaction will reap long-term rewards.
As mentioned above, products with incomplete information will prompt the customer to cancel the transaction or ask for further details. Make sure to respond to inquiries or create channels that will allow you to further engage with your customers.
Follow-ups, updates, and asking for support are also concerns that will need customer engagement. A confident and meaningful response will set the tone and create a more engaging exchange. Retail marketing strategies can help out in increasing attention, customer traffic, and quality service.
- Product Inconsistency
When products arrive at their doorstep, consumers often find themselves disappointed, especially when these do not meet their expectations. How they see it on ads or posts online might not necessarily translate to what they see when they already have it on hand.
An excellent way to prevent this is to be consistent with the product quality and information. If there were any changes in the product, let your consumers know. Transparency will help your consumer set their expectations and for the retailers to deliver a specific set standard.
- Brand Integrity
Companies will often sell products and goods that they say will work a certain way but fail in performance. Or they make brand deals or sponsor creators and personalities that don’t use their products and endorse them as if they were.
This false advertisement is misleading and may cause the brand integrity to degrade. Instead, work with partners that are in line with your products and branding. Make sure to use branding that speaks true to the services and goods that you offer. Getting involved with others is a retail marketing strategy that will help promote your business and get your brand out there to the right target audience.
- Poor Accessibility
Your platform for selling should be easily accessible to consumers. When using an online platform for your primary means of transaction, use a platform that is easy to use, and the product information should be readily available.
There should also be means to contact the business or customer relations, and there are lesser points of needed processes. Having a one-stop online shop is convenient and saves the customer the trouble of going through multiple channels.
For example, some shops are accessible on different platforms and accept a wide array of payment means. This gives the customer various options at any given time.
- No Notification Updates
Whether you are releasing a new product or merely notifying a customer of their processed order, giving out updates is a good practice to have as a business.
Updates reassure the customer of their transaction and remind them about their purchase. Some customers will also appreciate merchants who send out updates of new releases or product features.
However, only notify when it includes significant updates in a reasonable timeframe. Excessive sending of notifications and updates might also come across as off-putting and encourages spamming behavior.
These are some of the practices that merchants or retailers can improve upon for a better quality service. Always consider the consumer needs and the efficient ways to go about it. Businesses set themselves up for success through retail marketing and other online marketing strategies.
