Rank Tracking is checking where your website ranks in the search engine’s results pages. It involves checking where a website ranks in terms of the keywords used. These keywords could include keywords used on the website, keywords used by the competitors and other terms.
But, should you care about it? Yes. Rank tracking will showcase where exactly you stand amidst your competitors. If understood right, then it can significantly increase traffic to your website. And how to do that?
Read on to know about Rank Tracking and how to make the most of it.
Importance Of Rank Tracking
Every business regardless of its nature should know the words frequently used by the users in a search engine. These specific words are called keywords. The knowledge of these ‘money-making’ keywords, can tell the businesses what exactly the people are searching for.
Accordingly, you can meet their needs and drive traffic to their websites.
Here are the reasons which enunciate the importance of rank tracking.
- Tracking Progress
The basic game of SEO is still the same- ranking for a set of keywords. Ranking for a set of keywords will bring more people to your website, possibly converting them into customers and later into long tern clients.
- Helps you determine your PPC budget
By rank tracking, you will get to know the progress of the keywords. If the keywords have excellent organic rankings, then you can reduce your Pay per click (PPC) budget. This way you can save money and utilize these excess funds in other marketing tactics.
- Monitor your competitors
Rank tracking can also dig into the keywords your competitors are using. You can learn how well they are ranking for the target keywords used by your domain. Based on such insights, you can solidify your rankings by improving your content or by updating your SEO strategy.
- More leads
The concept is simple- High ranking ensures greater visibility. High visibility ensures good traffic. Once you get a food organic traffic ,you will have conversion rates, generating good leads. Hence, rank tracking is essential for success in online marketing.
How WhatsMySerp Can Make Rank Tracking Easy-Breezy For You?
SERP tool WhatsMySerp is a rolled into one rank tracking tool that provides the information on how well your keywords rank on Google.
Its features are-
- Rank Tracking
Accordingly, you can gauge your SEO efforts to ensure they are moving in the right direction. Rank Tracking lets you see where exactly stand amidst your competitors.
- Local Tracking
This feature allows you to track which keyword ranks high in local search results. You can choose a location and find out the popular keywords in that area. This can help you formulate your next local campaign.
- Unlimited on demand checks.
WhatsMySerp has a huge database of keywords. These keywords are updated daily so that the data is accurate. Further, you can refresh and find updated rankings on every click.
How To Use WhatsMySerp?
Using WhatsMySerp is pretty simple. Follow these steps to know how to use WhatsMySerp-
- First, sign up using your email ID and password.
- Confirm your email ID and the login is done!
- Next, fill in the necessary information to use the rank tracker.
- Fill in the domain name of the website you wish to track and specify the location and device name.
- You are now required to choose the keyword related to your content.
- Using WhatsMySerp, you can get 25 keywords for each domain, for up to 20 areas. Plus, you can check keyword positions for free.
WhatsMySerp also has a browser extension named WMS Everywhere. This browser extension lets you search costs per click, keywords and search volumes without leaving the Google Search results.
Issues with Rank Tracking
One of the most common rank tracking problem is that ranks are volatile. These are constantly changing. When tracking a keyword, make sure you are not just noting the rank but the trend of ranking. If you are ranked at number 5 on one day and number 25 on another.
Then, this drop in ranking reveals the inconsistency of a particular keyword.
Factors Influencing Keyword Ranking
As mentioned before, keyword rankings are highly volatile. Here are some factors that influence rank tracking-
- Device
- Time
- Location
- Search Settings
- Personalized Results
Since, rank tracking is influenced by a number of factors, therefore it us never 100% accurate. There are can be small discrepancies. Therefore, it is better to consider the trends of ranking over time.
Wrapping Up
Despite the volatility associated with rank tracking, rank trackers are here to stay. These can reveal a lot about the success of your SEO technique.
However, we do not recommend over relying on rank tracking. Make sure you look at trends of keyword rankings rather than looking at the rankings in isolation.
Rank Tracking appears tricky? Do not worry as along with Google’s rank tracking tool Google analytics, various rank tracking tools exist in the market to help you out. Many of these offer free trial. So, you can try and see which rank tracker tool best suits your business needs.
