Do you work with video marketing? Do you have a channel and want to make it gain more followers and audience? So you need to master SEO for YouTube.
As with blogs and text platforms with Google, optimization for the YouTube search engine is essential so that more people can “discover” your channel and get more followers.
However, not everything that works on Google works on YouTube. Some things are, but some are not. Want to know what really works in terms of SEO for YouTube? Then follow the reading below!
Offer real value content
It’s important to start with the basics of the basics, but one that’s often overlooked: there’s no SEO technique or trick that saves bad content.
It is essential that the content is of quality and of real value to its user or no strategy will work.
Think of SEO for YouTube as a chance to get your stuff on stage at a music show. It will give your video the opportunity to be seen. However, if he doesn’t offer value to people (whatever that may be), he will revert back to anonymity.
So, before thinking about optimizing your channel to be found by the search engine, dedicate yourself to optimizing your content.
Make videos of good duration
The days when tips for success on YouTube involved short videos are over. Now, the focus of the platform is to keep users there longer and that means investing in bigger videos.
To get an idea, a research by Briggsby showed that the average duration of the first 5 places in the YouTube search is 11 minutes.
Therefore, it is more or less in this range that you should design your content to be published and have greater reach on the platform.
Increase CTR to improve SEO for YouTube
One of the most important metrics for optimizing SEO for YouTube is CTR (or clickthrough rate).
This average takes into account how many people saw your video thumbnail and clicked on it and how many simply ignored it.
Of course, you will never get 100% CTR, but the ideal is to reach as many as possible.
That’s why it’s vital to invest in good thumbnails and great titles for your videos. This will help to hook users’ curiosity and maximize their reach on the platform.
Encourage video engagement
If in SEO for Google it is common to make guest post strategies to increase link building, this is not so common on YouTube. Of course the strategy of making videos together is useful to increase your reach, but link building is not relevant within the platform.
What proves a video’s authority on YouTube, in turn, is the level of engagement generated by the material. It’s the famous “if you liked the video, leave your thumbs up, subscribe to the channel and activate the bell”.
Therefore, devise strategies that will encourage the engagement of your audience. Of course, just saying “like the video” might not be enough. So design challenges with your subscribers and use catchy strategies to generate comments and likes, there are services available to buy YouTube comments, likes and subscribers which you can utilize as well.
Add subtitles to your video
Despite all the differences between platforms, there is still a lot that unites YouTube and Google. One of them is the fact that they do a textual search to find the most important terms and keywords for the audience.
That’s why it’s important that you maximize textual information to give YouTube a better understanding of what your text is about.
The most effective way to do this is by creating captions for your content. After all, subtitles are one of the ways YouTube uses to understand the content of each video.
For example, suppose you created a video about “SEO for YouTube – essential tips” like this article here.
In it, you take the time to talk about the subtitles and explain everything we’ve already talked about.
The YouTube algorithm will understand that your video speaks about the SEO impact of subtitles for YouTube, how important they are, and why to do them.
That way, when someone searches for “should I subtitle my videos”, YouTube will understand that you talk about it in the “SEO for YouTube” video and will recommend the material to the user (especially if they have other videos on how to create one. channel in your history).
As you can see, SEO for YouTube is very contextual. Despite having noticeable differences from Google, it also has many similarities. Still, don’t believe that mastering SEO on Google will make you successful on YouTube. You will have to learn it all over again!
So, did you like our tips? So don’t forget to share this article on social media and tag your friends with YouTube channels!
