It’s very important to have a better social media marketing plan in 2021. If you want to learn more about the successful traits of the social media strategy in 2021, then you’ve come to the right place. Today we share three important rules to follow in 2021.
Your schedule
How do you plan to distribute these actions? What are the highlights that you foresee? Try to build a provisional planning macro in order to check that your actions are achievable and that your plan holds water. Why? Building a provisional schedule allows you to have a clearer vision of how your digital marketing plan will unfold, and check its feasibility. It can also work in your favor when you submit your plan to your management.
Your budget
Taking the actions listed above, what budget will you need for the year? This is the somewhat tedious “research” phase of the plan: it is now necessary to compare prices and obtain estimates for the projects. A plan without a feasibility study is not a plan: it is a prayer. At this stage of thinking, you will likely be tempted to take shortcuts and ask for superficial estimates to get you there as quickly as possible and finally get into action. Don’t do anything about it. Cut out the tasks to be carried out as much as possible. Take the time to get estimates that are as accurate as an estimate can be. If you are an artist, then Spotify would be top-platform, right? For a better start, you need to invest in a simple plan. Buy Spotify followers, follow the artists and try to add them to the playlist – you should let the algorithm of the app give you an organic boost.
No need to explain to you what will happen if certain actions are interdependent (the success of one is conditioned by the completeness of the other), and your budget turns out to be insufficient to complete them. If you need to have the plan approved internally but you do not have the possibility to present it in person to your management, take the time to add at the very beginning of the plan a summary of a few lines which will offer a view macro.
The idea is to make you want to read more, for example by answering the questions:
- What is special about this marketing plan?
- Why do we need to act now?
- What are the opportunities to be exploited this year?
But do everything in your power to avoid it: an in-person presentation will have much more impact.
A modern website adapted to mobile phones
The website is just the showcase of your association. This is where the association can present its missions, highlight its cause and encourage people to donate. But despite the importance of websites, many associations we work with do not think that redesigning their site is a priority!
