With so many marketing tools and ideas in the marketing space, it could be overwhelming for insurance agencies and brokers to find the right solutions. Almost every business needs cost-effective and result-driven marketing strategies that could help them stand out. Whether you’re an insurance brokerage or agency, you must strive to develop a well-thought-out marketing plan.
Our future is digital
One thing is for sure: digital marketing is inevitable for business growth. Why? Because insurance buyers like to buy and manage their policies online. Nobody has the time to spend hours working with brokers to buy or renew insurance policies. Today’s consumers want quick solutions without doing any heavy paperwork.
Therefore, developing online brokerage services is absolutely vital. As a broker, you don’t want to spend plenty of your time either to manage everything manually. So, why choose old-fashioned marketing and work management tactics when you have tools like PathwayPort that could automate everything from email marketing to day-to-day office tasks.
Need for Search engine optimization (SEO)
If someone needs to buy an insurance product, they will first go to their web browsers to find the right carrier or brokerage. What is your strategy to connect with those potential customers who are actively looking for your products? You probably have a website, but it wouldn’t produce the desired results unless you optimize it for search engines.
The function of SEO is to get your website on top of the search results so that the maximum number of prospects visit, find your website and learn more about your services. Let’s say you’re an insurance brokerage based in Edmonton. Now, your goal should be to rank higher for terms like “insurance brokers in Edmonton”. Digital is a competitive world where only those survive who maintain their online presence.
Marketing automation is a must-have
The prime goal of a marketing strategy is to connect businesses with their customers. However, marketing strategies keep changing with time. For example, businesses have been using email to communicate and market since 1978. But the way email marketing works today has changed completely. The latest email marketing strategy is powered by automation and AI capabilities. Progressive businesses implement intelligent automation processes to get things done quickly and efficiently.
If you want to fuel your insurance business with a powerful marketing strategy, deploy a smart marketing automation tool that could take care of all of your marketing initiatives. When we say smart tools, we mean tools that could imitate a human marketer and send relevant, personalized messages to your audience.
Insurance brokers have been leveraging marketing automation and communication tools, such as PathwayPort for example, which lets them send highly personalized emails to hundreds of policyholders on a daily basis. These emails range from billing reminders, renewal letters, and even cross-sell and upsell campaigns.
Focus on positive client experience
Consumers expect simple, easy, and exciting experiences from brands. Companies with a customer experience mindset drive 4-8% higher revenue than the rest of their industries. New research from Dimension Data found that 84% of companies that work to improve their customer experience report an increase in their revenue.
Online reviews and recommendations can make or break your marketing efforts. What is your strategy to deliver a great client experience? Your marketing success depends heavily on how you interact with your customers. Net Promoter Score (NPS) is a client satisfaction metric that helps you gauge the quality of your services. It will tell you how many clients would recommend your services to others. So, be sure to serve your existing customers well to earn their trust and advocacy.
Final thoughts
Insurance firms and brokerages need to invest serious efforts towards intelligent marketing. To expand your insurance business, leverage marketing automation. The secret to success lies in implementing a system that could make things easier for you and for your clients.
