Did you know that 51% of website traffic comes from organic search? This means that search engine optimization, also known as SEO, is crucial to your business. In order to achieve great SEO, you must first understand SEO 101.
SEO can be a daunting topic for many. When it comes to SEO terminologies, you want to know how it can help your company succeed. Here are five reasons why SEO is important for your business.
1. Increase Your Website Traffic
Adding in SEO to your digital marketing strategy will help you increase your website traffic. If your website receives little organic search traffic, you should start considering search engine optimization. SEO is an affordable way to organically increase the number of visitors to your website.
Optimizing your website will help you to bring an organic targeted audience to your site. Utilize SEO informed keywords to build your website content to help potential customers find your website.
2. Beat Your Competition with SEO for Your Business
In any industry, it is likely that your business has competitors. If you want to beat out your competitors you need to focus on SEO. When a potential customer searches for terms related to your product, you want to outrank your competition.
If you want to stand out online, you need to have better content, relevant links, and the best website user experience. SEO will allow you to distance yourself from other companies selling similar goods and services.
3. Boost Your Brand’s Authority
People trust companies with authority. If your business does not have authority online, it is likely hurting your sales. Customers want to do business with a company they can trust.
In order to build authority online, you should start link building. Work with your partners, past customers, and employees to get score online review, linked resources, and product referrals. If another company recommends your website, it gives you authority with Google and with future customers.
4. Become Visible Online with SEO
Have you ever Googled a brand or business and struggled to find their website? This is a huge issue for a business! In order to make sales, customers need to be able to find you online.
An SEO Expert can help you to audit your website for SEO issues and help you to implement these changes. Improving your SEO will make your business visible online.
5. Build Your Brand Awareness
Knowing and implementing these SEO terminologies will in turn build your brand awareness. Search engine optimization will allow customers to easily find your company and tell others about it. Brand awareness is essential in digital marketing and SEO is a large part of it.
When your website ranks at the top of SERPs, also known as a search engine results page, it gets more eyes on your company name and website.
Start Using SEO Terminologies Today
Now that you’re aware of the top five ways that knowing SEO terminologies and practices will help your business, it’s time to get started. Implementing a search engine optimization strategy will help you grow your businesses.
If you enjoyed this post be sure to check out other marketing tips on our blog.
